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Oklahoma Fishing Trail Celebrates 1-Year Anniversary with Giveaway on National Go Fishing Day

Posted: June 17, 2020

Anglers can enter for a chance to win a guided fishing trip with Lt. Governor Matt Pinnell and J.D. Strong, director of the Oklahoma Department of Wildlife Conservation.

OKLAHOMA CITY — Whether they’re relaxing in a boat on the lake or standing in a stream fly fishing, for many people there’s nothing better than a day spent fishing in Oklahoma.

As the nation celebrates National Go Fishing Day on Thursday, the Oklahoma Fishing Trail marks its first anniversary with a special giveaway.

Anglers can visit the TravelOK.com Facebook page, Facebook.com/TravelOK, to enter for a chance to win a prize package that includes a guided fishing trip with Oklahoma Lt. Governor Matt Pinnell and J.D. Strong, director of the Oklahoma Department of Wildlife Conservation, along with a one-year parking pass for Oklahoma State Parks and a selection of Oklahoma Fishing Trail gear.

“We have been thrilled with the success of the Oklahoma Fishing Trail, and we expect things to only get better,” said Pinnell, who is also the state’s Secretary of Tourism & Branding. “Those of us who live here already know that Oklahoma is one of the country’s best fishing states, and we wanted to show the rest of the United States why they need to come fish in Oklahoma.”

On June 18, 2019, the Oklahoma Tourism & Recreation Department and the Oklahoma Department of Wildlife Conservation launched the Oklahoma Fishing Trail, a joint initiative designed to make Oklahoma the No. 1 fishing state in the nation and increase tourism revenue.

The Oklahoma Fishing Trail highlights 38 lakes and rivers around the state along with an additional 20 fishing destinations that are part of the Oklahoma Department of Wildlife Conservation’s “Close to Home” fishing program. The lakes and rivers on the trail are divided into six loops, one for each region of the state.

Digital promotion of the Oklahoma Fishing Trail between July 1, 2019, and March 31, 2020, resulted in 385,089 booked hotel nights, bringing in nearly $39 million in projected hotel revenue for Oklahoma. This created an ROI of 190:1, based on digital spend. These numbers were provided to the Oklahoma Tourism & Recreation Department by ADARA, a pixel attribution tracking service that provides up-to-date data through agreements with travel brands — including major hotel brands and airlines — to help understand travel patterns, trends and behaviors.

In the first six months after the trail’s launch, there was a 2 percent increase in Oklahoma resident annual fishing license sales over the same time period the previous year, and a 23 percent increase in nonresident annual fishing licenses.

OTRD has promoted the fishing trail through paid channels that include social media and display ads, programmatic video and paid search advertising that targets Oklahoma and surrounding markets. These tactics combine to reach several hundred thousand viewers monthly. Anglers have also been encouraged to share their Oklahoma fishing photos using the hashtag #FishinOK.

The department has also heavily promoted the fishing trail through its own social media channels, newsletters and the TravelOK Trip Planner app, which is available in Apple’s App Store and in the Google Play Store.

In addition, 30 Oklahoma Fishing Trail billboards posted around the state for three months at the launch of the campaign were seen by an estimated 25.6 million travelers on Oklahoma roads and highways.

Information about the Oklahoma Fishing Trail is available on FishinOK.com, a section of TravelOK.com that features information on each trail loop and surrounding amenities. There is also a free Oklahoma Fishing Trail brochure available for order at TravelOK.com/Brochures.

A popular part of the Oklahoma Fishing Trail promotion has been the Grand Slam Challenge. Anglers can complete the challenge by catching five of the many species found in Oklahoma waterways and submitting photos of their catches at TravelOK.com/GrandSlam. So far, 40 anglers have completed the Grand Slam Challenge. Each person who completes the challenge receives a special Oklahoma Fishing Trail Grand Slam decal.

Oklahoma Fishing Trail merchandise, including T-shirts, jackets and mugs, is available at ShopTravelOK.com. Oklahoma Fishing Trail T-shirts, jackets and caps are also for sale at Oklahoma Tourism Information Centers around the state.

Oklahoma Fishing Trail fast facts

23 — Percent increase in nonresident Oklahoma fishing licenses in the first six months after the trail’s launch.

30 — Oklahoma Fishing Trail billboards posted around the state at campaign launch.

40 — Anglers who have completed the Grand Slam Challenge

190:1 –  Projected lodging revenue ROI generated by digital spend of $205,004 between July 1, 2019 and March 31, 2020.

18,954 — Orders of the free Oklahoma Fishing Trail brochure through TravelOK.com.

122,306 — Page views of the Oklahoma Fishing Trail section of TravelOK.com.

373,001 — Total reach of Oklahoma Fishing Trail posts on the TravelOK Facebook page.

$39 million — Projected lodging revenue generated by Oklahoma Fishing Trail digital advertising between July 1, 2019, and March 31, 2020.

Follow the Oklahoma Tourism & Recreation Department on social media

Twitter: Twitter.com/TravelOK

Facebook: Facebook.com/TravelOK

Instagram: Instagram.com/TravelOK

Pinterest: Pinterest.com/TravelOK

YouTube: YouTube.com/TravelOK

About the Oklahoma Tourism & Recreation Department

The Oklahoma Tourism & Recreation Department works to preserve, maintain and promote the state’s natural assets and cultural richness through tourism. The Department’s Travel Promotions division administers programs designed to build awareness of the state as a destination and educates on the economic importance of the Oklahoma travel and tourism industry. The staff also oversees the agency’s marketing and promotions efforts along with operating Tourism Information Centers located at major entry points around the state. To learn more about the Department, visit TravelOK.com.

About the Oklahoma Department of Wildlife Conservation

ODWC is the state agency responsible for managing fish and wildlife. The Wildlife Department receives no general state tax appropriations and is supported by hunting and fishing license fees and federal excise taxes on hunting and fishing equipment. For more information, please visit WildlifeDepartment.com.

Oklahoma Fishing Trail Celebrates 1-Year Anniversary with Giveaway on National Go Fishing Day News Photo - Bartlesville, Oklahoma